How to choose a great web design company

Know your bottom line

The first thing is to know what you want out of your website. Work out is what you want your branding and internet marketing to achieve best results. You need to consider carefully your aim, your goals and how you are going to measure success

Many examples of this are:

When launching an e-commerce website, your focus is going to be on return-on-investment (ROI), conversion of sales, and building and maintaining your customer base.

If you are launching a new company and you need brand awareness, you will simply be providing information and education about your services or products. So in this case, good visibility and a clear focus is needed. SEO long island based,  such as Mimvi drastically help improve you online presence and the face of your business.

When you know what you need to accomplish your goals, you will be able to see if an agency fits the bill.

What to do? Ask the agency you’re interested in to provide solid proof of their capabilities. They should be showing you case studies or examples of how they have approached a problem and how they have provided a solution.

Step 2 – Know your cost vs. value

It’s usually the elephant in the room. Cost is definitely a deal maker or deal breaker when it comes to hiring an agency.

As with everything else you purchase, the phrase “you get what you pay for” rings true in the world of web design and development. If you begin to cut costs solely for saving a dollar now, you may not reap as much value in the long-term when it comes to delivering the results you planned for in step one.

So how can you justify the costs of your project? It’s simple math really. This is where you as a business owner stops to do some research. What have you spent in the last year on your marketing and advertising? The past five years? How have those efforts brought a return on your investment?

What to do? Ask your agency if they can provide clear evidence of the value delivered through tangible results. Remember it’s about value, not cost. If the agency can provide a website or service that brings ROI, then cost isn’t a deal breaker. Don’t let sticker shock blind you from your goals in step one, if you do your research you may find that you’ve been spending money elsewhere without results for quite some time.

Step 3 – Identify a solid track record

This is not necessarily how long an agency has been in business. In fact, a lot of new agencies have some stellar ideas and new methodologies to consider. The point here is how much the agency understands your industry and have they effectively delivered a similar solution to their other clients?

What to do? Ask the agency for some performance data, client testimonials and a case study or two demonstrating their approach and how they measure results.

Step 4 – Communicate and learn

The ever-changing web makes it a highly complex and technically challenging monster even for us who are living and breathing it every day. So it is highly important that you understand what your web agency is talking about and doing.

When you enter into a discussion with them, they should be on your side, working hard to explain what they do, how they do it and most importantly why they are doing it. If you are ever confused or lost by any part of the discussion, it’s not your fault… it’s theirs.

What to do? Ask the agency questions about their process, their methodologies and why they are making certain recommendations or decisions. If you don’t understand a component of the web project, ask. True, it is up to you do your own research, but you should never feel like you’re in the dark about your investment.

Step 5 – Recognize content is your problem

You no doubt have come up with your own reasons for either a makeover or a re-launch of a new site. Most often, the first thing that comes to mind is how your website looks and functions. These are of course important factors, but the most important factor that is most likely overlooked is your content.

If your agency tackles art before content, you’re in the wrong place working with the wrong folks. They are simply putting lipstick on a pig.

Your agency needs to dig deep, they need to be asking the right questions about your customers, your business and your industry. If they are not, red flags should be going up and you should be headed for the door.

Even though this is step five, it is honestly the most important aspect to consider when choosing an agency. The agency needs to know the importance of content first. Whether they create the content or receive from a copywriter, they are building the framework that is housing your content. They need to understand how your users will interact with the content and how you specifically will manage the content in the future. This ensures that your website is delivering your message and maintains its quality for years to come.

Picking the best Digital Marketing Agency Pervasive DataRush

 

With a handful of companies out there right now and not know what one to turn to it’s hard to do all the research on the topic. When you start to research marketing and how it is done, what do you do? You go query up the top Long Island Digital Marketing Agency in your area and see what comes up first. Now, this is great idea but you have to consider that the first results on Google are paid. Therefore, this does not mean those are the top companies to go with that is why we recommended to do some research around your local area first. Working with a good local company might be better than a big name out. One agency that we found to be excellent in the Digital Marketing area and Web Design field is Pervasive DataRush. Reason is that offer marketing in almost every area and specially tailor a plan custom to your business, this in result gives you as the client much better ROI.

Why do you need an Internet marketing company?

As the world chance and business changes, it is very important to have an online presence. But then, merely ‘presence’ does not work. With that being said, your presence should be visible to the world, and that is where the role of Internet marketing company comes. For instance, if you are into selling business cards, and has a website. That is great, but if your business is on page 5, there is no one finding you online. This is why you need a digital marketing agency to help bring your brand and web presence up online, to rank you higher.

What practices do online marketing companies adapt?

Now, help with Google’s algorithm updates like Panda and Penguins that companies need to keep adapting to these new changes to keep the ranks of their website high. Yeah ago when marketing companies used to practice unethical (black hat) ways to promote your brands and services by getting paid links and other stuff. Now, Google has a robust algorithm that checks for such spamming or unethical practices.

A typical Internet marketing company will have a outside approach for their online marketing campaigns and will build your company from the ground up. That is why looking at the company Pervasive DataRush, they start from the core and build your Marketing plan around raw data. T may include submitting genuine articles (not copied) on reputed websites or blogs, actively participating in forums, online and offline page optimization with proper keywords in proper density, and top of all, maintaining your social media accounts.

How do I find the best internet marketing company for my business?

Start by finding the company that can sit down with you and explain to where your company is at now online and give you a strategy for future growth. This is very important, then they will be able to guide you in the future. This will lead knowing they give you the results that your company may be looking for.

Here are some basic questions:

  • How do you tackle black-hat SEO practice?
  • What directories do you submit articles? What are their Page Ranks?
  • Do you focus only on Google or others as well?
  • At what frequencies of posts do you maintain social media accounts?
  • How do you assure me of quality content?
  • Which keywords your own website (service provider’s website) is ranking?
  • How do you track the results
  • Do they follow the Digital Marketing trends?

With using these basic questions as a base, you can start a business with online or digital marketing company.

To Sum it Up:

Choosing a proper online marketing company is a big deal and your success lies in that. So consider above point while selecting any digital marketing company like Pervasive DataRush. or any other online that you feel would fit.

Top 4 excuses business owners make for not having a website

You would think, having a business website is common sense right? Now, believe it or not, according to the US Census Bureau, an estimated 75% of American business still do not have an website for their business. There are many web design companies and specifically, Long Island Digital Marketing Agency  that has been award this year for best site designs of 2015, Pervasive DataRush. Now, going with one would your best move to get your site going?

1.My Customers Come Through Word of Mouth. Why do I need a Website?

Typically this is the first thing any small business owner will say, as they are happy with the current client base they have established. Don’t get us wrong, since word of mouth is a great thing, but if there more customers out there, why not tap into it? Any customer that is looking into doing business with you will look at your online credibility first.

When your business cannot be found online, the level of credibility you achieved from the word of mouth referral takes a huge hit. Not having a web presence creates a barrier between you and potential customers. You are likely losing some opportunity from your word of mouth business simply because you don’t have a website; imagine how much lost opportunity there is from individuals who are in need of services that you provide, but can’t find you if they tried?

By simply relying on word of mouth, your business reach is limited to only the network of your already existing customer base. If you invest in a website, you will dive into new network: a digital market that consists of millions of people that could very well be in need of your services, and will now have the means of becoming your customer.

So, with this said if you rely as a business just on work of mouth, business is drastically limited. It would be the right idea to invest in a site now, this will also be creating yourself a “network” if you will. For examples: Construction Company Marketing is huge right now. Once you start building your client base online, you will have increase of in-bound leads. This means more customers and more money.

2. Current Customers Are Not Searching Online for my Services Online. They come to me.

Most often, a business owner will worry that if they invest into a digital marketing company or web design agency that the current customer are just not searching for their business online, at all. Now, that is not the fact. According to a 2014 study by Pew, 87% of all Americans use the internet regularly. 87% of men and 86% of women use it.97% of people aged 18-29, 93% of people aged 30-49, 88% of people aged 50-64 and 57% of people aged 65+ use it. 88% of people in urban communities, 87% of people in suburban communities and 83% of people in rural communities use it. Here is the point, your clients are spending time online one way or another. There are ways of identifying how to find those within your target audience: Companies like Pervasive Digital Marketing are assist in reaching hat audience by bringing your brand to their attention.

3. Nice Websites are Expensive

When you think of you online business as investment, things change. This is most websites will actually just turn into profits at some point. MostBusinesses invest in high-quality websites because it is their core marketing tool. As the first representation of your business, your website needs to be your number one salesperson. Just as you would need to invest in a strong sales force, you need to invest in a robust powerhouse website. By putting in the proper initial investment from the start, you will gain a marketing tool that can be used to generate much more revenue than the value of the website itself.

4“We’re on Facebook”

With Facebook, there is certainly a great amoutn of attracting and  attention of potential customers within your target audience. However, once those customers are reached, Facebook offers a limited opportunity to get the customer educate or inform the users what makes your business your business. This is a loss, that customers can gain by working with you and if you had a website. With a website, you have almost unlimited possibilies and flexibility, with a ton of creative potential for promoting your business. Facebook should beusedc stricly to funnel new or potential customers to your website; if there is no website for prospects to be driven tothere is no path to go to, simple.

 

Digital Marketing Agency:

www.pervasivedatarush.com